Today we discuss The Marcella, who once flaunted her classical order on Flower (she is Italian, please be advised the C in her name is not pronounced s as in sell, but like ch as in chin). See how her name beckons, proud but not haughty, from her entablature? She wants to take you in and protect you under that great cornice with her large corbels. Despite her imposing presence, she is warm, and welcoming; the wide porches bespeak grace, and the timberframe vernacular on the bays coo cozy by the fire lad, there’s good feelings in mortise and tenon.

But don’t speak of fire. Fire struck the Marcella in October of 1912, sending well-to-do ladies like Mrs. L. M. Harvey to Pacific Hospital after having leapt from upper stories. Other occupants hustled (stricken with panic; see below) and scantily attired into the street. Marcella owner C. F. Holland states he’s looking at $3,000 ($65,983 USD2007) in damages, $2,000 to the rugs and furniture alone.

On October 16, 1924, Los Angeles Times reporter Charles Sloan took rooms at the Alexandria Hotel under the name of Dr. Chamberlyn Snow, and arranged a meeting with William A. Jackson, President of the National Independent Spiritualist Association, Inc. (NISA).

He wanted to set up practice as a spiritualist and medium in Los Angeles, he told Jackson, but was unable to get a permit under the city's ordinances regulating the operation and advertisement of spiritualist practice. That license would require that "Snow" be ordained by a recognized spiritualist organization, and the problem was, he told Jackson, "I don't know a damn thing about spiritualism."

This was, Jackson said, no problem at all. All Snow needed to do was to produce a check for $175, and he could be ordained as a spiritualist minister and healer. Snow gave his money to Jackson's wife, Lois A. Jackson, secretary of N.I.S.A., and all was in order.